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What Are the Various Functions of Institutional Advertising

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What are the various functions of institutional advertising?


Definitions:

Behavioral Disposition

The tendency of an individual to behave in a certain way in response to a particular situation or stimulus.

Social Smile

A baby's smile in response to seeing human faces, emerging as an early sign of social interaction, typically developing around 6 to 8 weeks of age.

Diffusing Conflict

Strategies or actions taken to reduce tension or resolve disagreements in a peaceful manner.

Aggression

Behavior intended to harm or intimidate others, which can be physical or verbal.

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