Explain the Main Function of Loyalty Programs

question 89

Essay

Explain the main function of loyalty programs.

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Definitions:

Contract of Adhesion

A standard form contract prepared by one party, with little or no opportunity for the other party to negotiate more favorable terms.

Superior Bargaining Position

describes a situation where one party has more negotiating power, often due to resources, information, or strategic advantage, influencing the terms of agreements.

Public Policy

Fundamental principles or ideologies concerning what is regarded by the government as being in the public's best interest.

Fraud

Intentional deception made for personal gain or to damage another individual, involving false representation of facts, omission of information, or other deceitful practices.