By Providing a Tangible Response,direct Marketing Enables Marketers to Determine

question 39

True/False

By providing a tangible response,direct marketing enables marketers to determine the cost per response.

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Definitions:

Marketing Program

A comprehensive plan that integrates various marketing strategies and tactics, including advertising, promotions, and sales activities to achieve business objectives.

Sales Promotions

Short-term incentives or activities designed to boost sales or consumption of products or services.

Premiums

High-quality products or services often sold at a higher price due to their perceived extra value.

Deals

Special offers, discounts, or promotions designed to encourage consumers to purchase a product or service at a reduced price.