As More Companies Use IMC and Mass Audiences Continue to Fragment,which

question 64

Multiple Choice

As more companies use IMC and mass audiences continue to fragment,which of the following most likely enables companies to retain and grow customers?

• A) databases developed through direct marketing
• B) interactive communication on social media
• C) indirect-response advertising promotions
• D) loyalty programs based on interstitials
• E) feedback encoding with niche markets

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Definitions:

Expatriate Managers

Individuals who are temporarily transferred to manage an organization’s operations in a foreign country.

Knowledge Contract

An agreement or understanding, often informal, that dictates the sharing, use, and creation of knowledge within an organization, shaping its culture and knowledge management practices.

Licensing

Involves one company granting its permission to another company in a foreign country to manufacture or market its products in its local market.

Royalty Payments

Financial payments made to copyright or patent holders, or to the authors of works based on the sales or usage of their creations.