Which of the Following Is the Oldest Marketing Method and Is

question 93

Multiple Choice

Which of the following is the oldest marketing method and is growing quickly today as a result of social and technological changes?

• A) direct marketing
• B) relationship marketing
• C) print advertising
• D) interactive marketing
• E) direct selling

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Definitions:

Operating Profit

This is the profit earned from a firm's core business operations, excluding deductions of interest and taxes.

Segment C

Segment C generally refers to a specific division, category, or portion of a business or market that has been identified for analysis, reporting, or targeting purposes.

Reportable Operating Segments

Distinct parts of a business that are analyzed separately by the management, for the purpose of making decisions and assessing performance.