Procter & Gamble Created One of the Most Outrageous Promotions

question 19

Multiple Choice

Procter & Gamble created one of the most outrageous promotions in marketing history.Nobody blinked when some unknown brand assistant suggested giving away free goldfish in stores with the purchase of any king-size box of Spic and Span cleaner.The offer itself was the soul of simplicity: Buy one giant-size box of Spic and Span,and you can fill a clear plastic container with two free goldfish.The display even had its own net for scooping the little fish out.This promotion was intended to be an example of a _____ strategy.

• A) push
• B) pull
• C) parallel
• D) cohort
• E) horizontal

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Definitions:

Utility Function

A mathematical representation that shows the relationship between the utility or satisfaction a consumer receives and the consumption of various goods and services.

Risk Neutral

A description of an investor or decision maker who is indifferent to risk, focusing solely on the expected outcome without regard to the variability of returns.

Income

The financial gain received by an individual or entity, usually from work, investments, business ventures, or other sources.

Expected Utility Function

A mathematical representation that calculates the overall utility that an individual can attain, based on different outcomes and their respective probabilities.