Which of the Following Trends Has Increased the Importance of Point-Of-Purchase

question 30

Multiple Choice

Which of the following trends has increased the importance of point-of-purchase (P-O-P) materials?

• A) online retailing
• B) self-service retailing
• C) interactive marketing
• D) relationship retailing
• E) customerization

---

Definitions:

Alternative Goods

Products or services that can be used in place of each other, offering consumers choices based on price, preference, or availability.

Free Trade

The absence of tariffs, quotas, or other government-imposed barriers to international trade, allowing goods to flow freely between countries.

Tariffs

Taxes imposed by a government on imported goods, typically used to protect domestic industries from foreign competition.

Quotas

Restrictions set by governments on the quantity or value of goods that can be imported or exported, used to control trade balances and protect domestic industries.