Describe the Three Main Functions of Direct Marketing

question 38

Essay

Describe the three main functions of direct marketing.

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Definitions:

Somatic

Relating to or affecting the body, especially as distinct from the mind or psyche.

Sympathetic

Pertaining to the sympathetic nervous system, which activates the body’s fight or flight response under stress.

Parasympathetic

A division of the autonomic nervous system responsible for conserving energy and bringing the body to a state of rest.

Gray Matter

The part of the brain that contains most of the brain's neuronal cell bodies and is involved in sensory perception, emotion, speech, decision making, and self-control.