Which of the Following Terms Refers to the Duration of an Advertising

question 97

Multiple Choice

Which of the following terms refers to the duration of an advertising message or campaign over a given period of time?

• A) frequency
• B) continuity
• C) effective reach
• D) medium delivery power
• E) medium value

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Definitions:

Positively Affected

Influenced in a beneficial way.

Role

The expected behavior or function of an individual within a specific context, such as a social or professional setting.

Interconnected Tasks

Activities or assignments that are linked or related in such a way that the outcome of one influences or depends on the others.

Behaviors

Observable actions or reactions of an individual or group in response to external or internal stimuli.