As an Element of the Media Mix,the Term _____ Refers

question 82

Multiple Choice

As an element of the media mix,the term _____ refers to not only the various targets for communication,but also to the targets' geographic location and segmentation considerations.

• A) media objective
• B) methodology
• C) markets
• D) message objective
• E) motivation of audience

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Definitions:

Asset Account

An account that represents a resource owned by a business from which future economic benefits are expected.

Expense Account

An account used to record expenses incurred by a business, which are then used to reduce income on the profit and loss statement.

Understated

Understated means that a financial amount has been reported or recorded as less than its actual or true value.

Posting

The process of recording financial transactions in the accounting ledger from the journal.