Which of the Following Is a Pattern of Scheduling Where

question 16

Multiple Choice

Which of the following is a pattern of scheduling where the same commercial is run every half hour on the same network during prime time.

• A) flighting
• B) pulsing
• C) bursting
• D) blinking
• E) roadblocking

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Definitions:

Associative Learning

A learning process by which a subject links two stimuli or a behavior and a consequence.

Operant Conditioning

A learning principle where behaviors are modified by the consequences that follow them, with rewards increasing desired actions and punishments reducing their occurrence.

Predictability

The ability to accurately forecast future events or behaviors based on patterns or prior knowledge.

Rescorla And Wagner

Psychologists who developed a model explaining how the strength of a stimulus-response association is determined in classical conditioning.