A Regional Media Plan Typically Uses a Combination of Local

question 2

True/False

A regional media plan typically uses a combination of local media,the Internet,and regional editions of national magazines.

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Definitions:

Independent Samples

Two or more groups of data that are collected from separate and unrelated populations, with each group not influencing the others.

Degrees of Freedom

How many separate values or measures could be allocated to a statistical distribution.

Unequal-variances T-test

A statistical test used for comparing the means of two groups that do not have the same variance.

Non-integer Number

A value that is not a whole number, including fractions, decimals, and irrational numbers.