Why Is Media Planning a More Complicated Process Today Than

question 42

Multiple Choice

Why is media planning a more complicated process today than it was 10 years ago?

• A) the discovery of more sophisticated marketing research techniques
• B) the diminishing number of media available to advertisers
• C) the increasing fragmentation of the audience
• D) the normalizing of huge advertising budgets
• E) the declining complexity of media buying and selling

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Definitions:

Pierre Janet

A pioneering French psychologist and neurologist known for his work on hysteria, dissociation, and the unconscious mind.

Consciousness

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, and experiences.

Dissociative Identity Disorder

A severe form of dissociation, a mental process which produces a lack of connection in a person's thoughts, memory and sense of identity.

The Helper

Typically refers to an individual or concept that provides assistance, support, or facilitation to others in various contexts.