Which of the Following Refers to the Number of Different

question 59

Multiple Choice

Which of the following refers to the number of different people or households exposed at least once to a medium during a given period of time?

• A) audience span
• B) exposure value
• C) reach
• D) message weight
• E) frequency

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Definitions:

Marginal Costs

The cost added by producing one additional unit of a product or service.

Disposable Income

The amount of money individuals or households have to spend or save after taxes have been deducted.

Carrying Costs

Expenses associated with holding inventory, including storage, handling, insurance, and spoilage costs.

Variable Cost

Costs that change in proportion to the activity of a business such as production volume or sales.