Telmar Software Is Most Likely Used to Help Media Planners

question 53

Multiple Choice

Telmar software is most likely used to help media planners

• A) calculate the reach and frequency of print ads.
• B) negotiate with media vehicles for appropriate rates.
• C) monitor the creative development process in ad agencies.
• D) determine the potential effectiveness of marketing plans.
• E) measure audience responses to public relations activities.

---

Definitions:

Obscene Phone Calls

Telephone calls with the intent of sexual gratification through the use of explicit, offensive, or threatening language.

Hanging Up

The act of ending a phone call; in broad usage, it can also mean quitting or stopping something.

Drag Queen

An individual, typically a man, who dresses in women's clothes and often performs for entertainment purposes, embracing exaggerated femininity.

Cross-dresses

The act of wearing clothes traditionally associated with the opposite sex.