Many Factors Go into Developing an Effective Media Strategy

question 58

Essay

Many factors go into developing an effective media strategy.These factors are often referred to as the five Ms.What are the five Ms?

---

Definitions:

Investment Center

A division or unit within an organization that is responsible for its own revenue, expenses, and investments, and is evaluated on its profitability and return on investment.

Financial Measures

Quantitative indicators used to assess aspects of a company's financial performance, such as profitability, liquidity, and solvency.

Advertising Expense

Costs incurred by a business to promote its products or services through various media channels.

Proportion

A part, share, or number considered in comparative relation to a whole.