What Is the Most Commonly Used Type of Out-Of-Home Media

question 5

Multiple Choice

What is the most commonly used type of out-of-home media?

• A) airport advertising
• B) transit advertising
• C) bulletin structures
• D) on-premise signage
• E) street furniture

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Definitions:

Perceptual Process

The sequence of psychological steps that a person uses to organize and interpret information from the external world into a coherent picture.

Internal Factor

A factor that originates within an organization, individual, or system, affecting its function or behavior.

Perceptual Selection

The process of filtering information through sensory inputs, choosing what to focus on based on relevance.

Feng Shui

An ancient Chinese practice that involves arranging the pieces in living spaces to create balance with the natural world.