OOH Advertising

question 2

Multiple Choice

OOH advertising

• A) in metropolitan areas is most largely represented by transit ads.
• B) saw expenditures decline significantly from 2014 to 2015.
• C) is not used outside the United States.
• D) dates back to the 1800s.
• E) is used as a directional medium for motorists.

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Definitions:

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, allowing for some differentiation and price control.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of the good demanded, typically downward sloping, indicating that demand increases as price decreases.

Monopolistically Competitive

A market structure in which many firms sell products that are similar but not identical, allowing for product differentiation.

Perfectly Competitive

Describes a market structure where many firms offer homogeneous products, and no single buyer or seller can influence the market price.