The Company's Database of Current,recent,and Long-Past Customers as Well as Identified

question 53

Multiple Choice

The company's database of current,recent,and long-past customers as well as identified prospects comprises the _____ for direct-mail programs.

• A) buyer directory
• B) house list
• C) mail-response list
• D) compiled list
• E) inquiry file

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Definitions:

Cognitive Bias

An organized tendency to deviate from normal or logical thinking in making judgments, leading to conclusions about people and situations that are drawn illogically.

Balanced Scorecard Framework

A strategic planning and management system used to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance.

Strategic Initiatives

Long-term plans or actions taken by a business to achieve its goals and improve its competitive position.

CSR Efforts

Initiatives taken by a company to assess and take responsibility for its effects on environmental and social well-being, often going beyond compliance and engaging in actions that further social good.