In Internet Advertising,advertisers Can Use the Same Tools Used to Measure

question 30

True/False

In Internet advertising,advertisers can use the same tools used to measure other media,such as the cost per thousand views of an ad,rating points,and share of audience,because they apply in the same way.

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Definitions:

Physiological Arousal

The body's response to stimuli, resulting in physical changes like increased heart rate, muscle tension, and alertness.

Secondary Control

An effort to accept reality by changing your own attitudes, goals, or emotions; a "learn to live with it" philosophy.

Primary Control

refers to an individual's ability to influence their environment or circumstances directly through their actions.

Explanatory Style

A psychological attribute that indicates how people explain to themselves why they experience a particular event, either positive or negative.