The _____ Is the Number of Clicks on an Ad

question 58

Multiple Choice

The _____ is the number of clicks on an ad divided by the number of ad impressions.

• A) PageRank
• B) click rate
• C) interstitial
• D) cost per thousand (CPM)
• E) ad conversation rate

---

Definitions:

Autonomous Units

Divisions or segments within an organization that operate independently with their own budgets and decision-making powers.

Home-Country Nationals

Individuals who are citizens of the country where a multinational company originates, as opposed to host-country nationals or third-country nationals.

International Expansion

The process of a business extending its operations and market presence beyond its national borders.

Women Expatriates

Female employees who are sent by their companies to work abroad, often facing unique challenges and opportunities.