Which of the Following Is Most Likely a Benefit of Using

question 17

Multiple Choice

Which of the following is most likely a benefit of using digital media in an IMC program?

• A) a non-addressable web portal
• B) immediate customer feedback
• C) pay-per-click sponsorships
• D) legitimate e-mail ads
• E) group buying potential

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Definitions:

Least Squares Regression Line

A straight line that best fits the data points in a scatterplot, minimizing the sum of the squares of the vertical distances of the points from the line.

Speed

The rate at which an object covers distance, usually measured in units per time such as miles per hour or meters per second.

Estimate

An estimate is a rough calculation or judgment of the value, number, quantity, or extent of something.

Monthly Sales

The total amount of sales generated by a business during a calendar month.