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Nielsen Randomly Recruits Individuals to Download and Utilize a Desktop

question 47

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Nielsen randomly recruits individuals to download and utilize a desktop meter that tracks all of their Internet activity.Based on a limited sample size,the company then projects usage for target demographics around the internet.For example,they project that 50 percent of all men aged 18 to 34 visit ESPN.com every day,where most other sites receive only 25 percent of this group's traffic.Media planners would use this information to determine the _____ of the target they are trying to reach.


Definitions:

Encopresis

A condition characterized by the repeated passing of feces into inappropriate places by a child who is past the age of toilet training.

Diagnosis

The identification of the nature and cause of a certain phenomenon, typically involving the examination of possible symptoms.

Age of Four

A developmental milestone age in childhood characterized by increased independence, imagination, and learning skills.

ADHD

Attention-Deficit/Hyperactivity Disorder, a neurodevelopmental disorder characterized by inattention, hyperactivity, and impulsivity.

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