One of the Disadvantages That Commonly Plagues Advertisers on Contemporary

question 54

Multiple Choice

One of the disadvantages that commonly plagues advertisers on contemporary broadcast television is

• A) brevity.
• B) finite creative possibilities.
• C) limited coverage of U.S. homes.
• D) social dominance of the medium.
• E) high cost per exposure.

Analyze the effectiveness of change efforts and reasons for their success or failure.

Understand the significance of cultural intelligence in global business expansion.

Recognize the role of global public relations in maintaining relationships in diverse socioeconomic and political environments.

Identify the factors important in building trust between corporations and consumers.