_____ Identifies the Average Number of People Listening to a Specific

question 58

Multiple Choice

_____ identifies the average number of people listening to a specific station for at least five minutes during a 15-minute period.

• A) CPM
• B) TAP quota
• C) AQH persons
• D) Frequency
• E) Reach

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Definitions:

Cross-Price Elasticity

A measure of how the demand for one product changes in response to a price change of another product.

Cereal

Grasses cultivated for the edible components of their grain, consisting of the endosperm, germ, and bran; also a common breakfast food made from processed grain.

Milk

A nutrient-rich liquid food produced by the mammary glands of mammals, commonly consumed by humans and used in a variety of dairy products.

Inelastic Demand

A situation where the demand for a good or service is relatively unaffected by changes in price.