The Percentage of Homes in a Given Area That Have

question 90

Multiple Choice

The percentage of homes in a given area that have one or more TV sets turned on at any particular time is expressed as

• A) total audience composition.
• B) TV households (TVHH).
• C) households using television (HUT).
• D) gross viewing percentage (GVP).
• E) consumer composition percentages (CCPs).

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Definitions:

Gift

An item given to someone without the expectation of payment or anything in return.

Mislaid Property

Items that are intentionally placed somewhere by the owner but then forgotten, differentiating from lost or abandoned property.

True Owner

The legitimate or actual owner of an asset or property.

Documents

Documents are recorded information or objects which can be treated as units of information, such as letters, contracts, and records.