Which of the Following Would Most Likely Be a Reason

question 10

Multiple Choice

Which of the following would most likely be a reason why an advertiser would choose a radio spot over a TV commercial?

• A) Radio actively involves people while television is a mostly passive medium.
• B) The advertiser is looking for a visual medium.
• C) Radio is the only medium for integrated marketing communications.
• D) The advertiser hopes to deliver message inconsistency using radio ads.
• E) The advertiser is looking for an undefined audience.

---

Definitions:

Moral Responsibility

The obligation to act rightly or to account for one's actions, based on ethical or moral principles.

Insanity Defense

A legal defense used by defendants in criminal trials to claim they were not responsible for their actions due to mental illness at the time of the crime.

Mentally Disordered

Refers to a condition affecting the mind, characterized by mental health issues that significantly interfere with daily life or well-being.

Pedophilia

A psychiatric disorder characterized by an adult's sexual attraction toward prepubescent children.