Why Would Radio Be a Poor Advertising Medium for a Fabric

question 49

Multiple Choice

Why would radio be a poor advertising medium for a fabric store trying to increase its market by carrying a new line of brightly-colored upholstery fabric?

• A) Radio is too selective.
• B) Radio is programmed to suit listeners' moods.
• C) Radio is very expensive compared to other media.
• D) Radio is only a sound medium.
• E) Radio lacks creative flexibility.

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