The Cost of a Classified Ad in a Newspaper Is

question 6

Multiple Choice

The cost of a classified ad in a newspaper is typically based on

• A) desired reach.
• B) anticipated response rates.
• C) the number of run-of-paper (ROP) rates it requires.
• D) the number of lines the ad occupies.
• E) the amount of creativity required for the ad design.

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Definitions:

Systematic and Heuristic Processing

Two modes of thinking where systematic processing involves deliberate, analytical evaluation of information, while heuristic processing is based on automatic, quick judgments.

Implicit and Explicit Reception

Implicit and explicit reception encompasses the ways in which individuals subconsciously and consciously process information, attitudes, or cues within their environment.

Receptive

Being willing or inclined to receive ideas, suggestions, or information.

Yielding

The act of giving way to arguments, demands, or pressure from others.