When Would an Advertiser Be Charged a Short Rate

question 8

Multiple Choice

When would an advertiser be charged a short rate?

• A) If the advertiser requests its ads to be placed in a particular section of the newspaper.
• B) If the advertiser contracts for a full year's worth of advertising and fails to buy it.
• C) If the ad is not ready by the closing date specified by the newspaper publisher.
• D) If the newspaper advertiser wants to change an ad after the closing date.
• E) If the advertiser wants to use a preprinted insert in addition to a display ad.

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Definitions:

Repression

A psychological defense mechanism where distressing memories, thoughts, or impulses are excluded from conscious awareness.

Forbidden Impulse

An unconscious wish or desire that is deemed unacceptable or taboo by societal standards and is often repressed.

Anxiety

A sensation of apprehension, tension, or discomfort, often in anticipation of an upcoming event or regarding a situation whose outcome is not yet known.

Impulse Gratification

The immediate fulfillment of desires or impulses without consideration for the long-term consequences.