For Which of the Following Projects Would an Ad Agency

question 88

Multiple Choice

For which of the following projects would an ad agency most likely develop a dummy?

• A) a point-of-purchase display for Claritin allergy medication
• B) a radio ad for Olive Garden restaurants
• C) a television ad for Pepperidge Farms products
• D) a magazine ad for Healthy Choice frozen meals
• E) an interstate billboard for a local radio station

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Definitions:

Resale

Resale refers to the process of selling a previously purchased product, generally used or surplus items, to another buyer.

Financial Accounting

The branch of accounting that is concerned with recording transactions using generally accepted accounting principles (GAAP) for a business or other economic unit and with a periodic preparation of various statements from such records.

Business

An organization in which basic resources (inputs), such as materials and labor, are assembled and processed to provide goods or services (outputs) to customers.

Senior Executives

High-ranking employees in a business who are responsible for making major corporate decisions, usually part of the company’s top management.