A Headline Reads,"Everybody Worries About the Cost of Fuel

question 41

Multiple Choice

A headline reads,"Everybody worries about the cost of fuel.Falcon airplane owners worry 20 to 60 percent less." The rest of the ad presents factual information about the fuel economy of Falcon airplanes.Which of the following has most likely been used in the Falcon ad?

• A) institutional copy
• B) picture-caption copy
• C) straight-sell copy
• D) dialogue copy
• E) narrative copy

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Definitions:

Key Points

Essential or main ideas, concepts, or elements of a discussion, argument, or presentation that are emphasized or should be focused on.

Professional Polish

The level of sophistication, grooming, and manners expected in a professional setting, contributing to a positive image.

Note Taking System

Organized methods for recording information from lectures, readings, or other sources for review and study purposes.

Informal Outlines

A loosely structured guide for organizing thoughts and arguments before writing, often bulleted or noted in brief phrases.