What Is the Copywriter's Role in Creating a Broadcast Commercial

question 65

Essay

What is the copywriter's role in creating a broadcast commercial?

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Definitions:

Hardiness

Hardiness refers to an individual's resilience and ability to cope with stress and adversity, characterized by commitment, control, and challenge.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.

Resilience

is the capacity to recover quickly from difficulties or adapt to significant stress and adversity.

Confidence

Confidence is a feeling or belief in one's abilities, qualities, or judgement.