Thumbnail Sketches Are Best Described as

question 98

Multiple Choice

Thumbnail sketches are best described as

• A) small mock-ups of dummy point-of-purchase displays.
• B) results of market tests for proposed ad campaigns.
• C) rapidly produced pencil sketches used to try out ideas.
• D) each individual frame in a storyboard.
• E) mock-ups of comparable ads that competitors are using.

Appreciate the contributions of key theorists to the development of psychology and their associated schools of thought.

Identify characteristics and tactics used by proponents of pseudoscience versus those of scientific methods.

Recognize the influence of ethnocentrism on the interpretation of cultures.

Understand the contributions of neuroscience to psychology through the study of biological factors that influence behavior.

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Definitions:

Federal Funds Rate

The interest rate at which depository institutions lend reserve balances to other depository institutions overnight on an uncollateralized basis.

Reserve Requirement

The portion of depositors' balances that banks must have on hand as cash or in deposits with the central bank, used as a tool for monetary policy.

Bank Runs

A situation where a large number of a bank's depositors try to withdraw their funds simultaneously over concerns about the bank's solvency.

Reserve Banking

A banking system in which banks hold a fraction of their deposits in reserve, while lending out the remainder to generate profits.