An Ad for Pûr Water Filters Has a Photo That

question 50

Multiple Choice

An ad for Pûr water filters has a photo that shows a woman enjoying a glass of water from her Pûr water filter while her dog is on the counter gnawing on a freshly cooked turkey.The _____ copy under the picture begins with the following statement: "The only thing you'll notice is how great it tastes."

• A) institutional
• B) picture-caption
• C) dialogue
• D) device
• E) straight-sell

---

Definitions:

Debit

An entry recording an amount owed, typically representing the increase in assets or decrease in liabilities of an account in accounting.

Credit

A payment subtracted from existing balance.

Day Sheet

A document used in accounting and bookkeeping that records all transactions for a particular day.

Accounts Receivable

Funds that are due to a business from its clients for products or services already provided but not yet compensated for.