Great Ads Have Certain Characteristics in Common,which Can Be Placed

question 80

Multiple Choice

Great ads have certain characteristics in common,which can be placed into two dimensions of greatness,which are

• A) metaphors and similes.
• B) emotional and rational appeals.
• C) audience resonance and strategic relevance.
• D) perceptual barriers and complete information.
• E) informational and transformational dimensions.

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Definitions:

Unconscious Level

A part of the mind that influences actions and feelings without one's awareness, as theorized in psychoanalytic psychology.

Psychological Maladjustment

A state of being poorly or inadequately adjusted to environmental demands, often leading to distress or dysfunction.

Less Realistic

Describes an approach or expectation that might not accurately reflect actual circumstances or possibilities.

Appraisal of Coping Resources

The evaluation of the resources and strategies an individual has available to manage stress and challenges.