Procter & Gamble and Leo Burnett Use Three Components in Their

question 21

Multiple Choice

Procter & Gamble and Leo Burnett use three components in their creative strategies.They are

• A) creative definition, creative execution, and creative implementation.
• B) informational, transactional, and transformational dimensions.
• C) verbal, nonverbal, and technical dimensions.
• D) objective, support, and tone statements.
• E) copy, illustrations, and layout.

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Definitions:

Self-Esteem

An individual's subjective evaluation of their own worth or value.

Discouraged

Feeling a loss of confidence or enthusiasm; disheartened.

Disruptive Mood Dysregulation Disorder

A childhood condition characterized by severe temper outbursts and persistent irritability.

Bipolar Disorder

A mental disorder marked by extreme mood swings from manic highs to depressive lows, affecting one’s energy, judgment, and ability to think clearly.