A Magazine Ad for United Airlines Shows a Flight Map

question 63

Multiple Choice

A magazine ad for United Airlines shows a flight map overlaid on a photo of Manhattan with one of the lines arcing into a smile.The ad reads "NYC friendly.Fly the friendly skies." The phrase "Fly the friendly skies" is meant to stimulate

• A) awareness.
• B) conviction.
• C) action.
• D) credibility.
• E) comprehension.

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Definitions:

Direct Materials

Raw materials that are directly traceable to the finished product.

Standard Cost System

A method of cost accounting that uses cost estimates to predict the cost of producing a product under normal conditions, serving as a benchmark for evaluating performance.

Work in Process

Refers to the goods that are in the stages of production but are not yet complete.

Fixed Manufacturing Overhead

Expenses related to production that do not change with the level of output, such as rent, salaries of permanent staff, and depreciation of factory equipment.