In the Final Step of the Creative Process,the Warrior Would

question 76

Multiple Choice

In the final step of the creative process,the Warrior would perform all of the following activities except

• A) carry the concept into action.
• B) evaluate the practicality of the big idea.
• C) help the account manager present the campaign to the client.
• D) turn the agency account team into allies for the client presentation.
• E) get the big idea approved, produced, and placed in the media.

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Definitions:

Monetary Profit

The financial gain obtained when the revenue generated from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.

Historically Associated

Linked or related through history, often pertaining to events, cultures, practices, or objects that have a shared or interrelated past.

Durability

The ability of an item or material to withstand wear, pressure, or damage.

Transportability

The ease with which goods, services, or ideas can be moved or transmitted from one place to another.