The Two Commonalities of Great Ads Are the Ability to Break

question 75

True/False

The two commonalities of great ads are the ability to break through consumer perceptual barriers and the ability to create "top-of-mind" awareness.

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Definitions:

Requesting Proposals

A process where an organization asks external parties to submit a plan or bid to complete a specific project or task.

Minimize Work

The process of reducing the amount of effort or resources required to complete a task or achieve a goal.

Maximizing Effectiveness

The act of making the best or most efficient use of resources, time, or effort to achieve a desired outcome.

Request For Proposals

A formal document issued by an organization inviting suppliers or service providers to submit a proposal on a specific product or service.