Great Ads Have Certain Characteristics in Common,which Can Be Placed

question 80

Multiple Choice

Great ads have certain characteristics in common,which can be placed into two dimensions of greatness,which are

• A) metaphors and similes.
• B) emotional and rational appeals.
• C) audience resonance and strategic relevance.
• D) perceptual barriers and complete information.
• E) informational and transformational dimensions.

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Definitions:

Marginal Revenue

The additional revenue that will be generated by increasing product sales by one unit.

Output

Output refers to the quantity of goods or services produced by a company, industry, or economy within a certain period.

Nondiscriminating Monopolist

A monopolist that charges the same price to all consumers for its product, regardless of demand differences.

Elastic

Refers to the responsiveness of the demand or supply of a good or service to changes in its price.