What Is the Last Step in Developing an Advertising Strategy

question 85

Multiple Choice

What is the last step in developing an advertising strategy?

• A) determining the key components of the advertising mix
• B) delivering the creative strategy to the creative department
• C) developing a message strategy that meets the client's needs
• D) evaluating how well the strategy supports the marketing plan
• E) conducting a budget allocation based on local and industry standards

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Definitions:

Endowed

Provided with a large amount of a particular resource or quality, often referring to natural resources, wealth, abilities, or characteristics given to individuals or places.

Competitive Equilibrium Price

The price at which the quantity of goods demanded equals the quantity of goods supplied, in a perfectly competitive market.

Utility Function

A utility function is an economic model representing satisfaction or preference a consumer derives from consuming goods and services.

Initial Endowment

The original allocation of resources, such as wealth or goods, that an individual or entity starts with.