_____ Involves Creating,maintaining,and Enhancing Long-Term Relationships with Customers That Result

question 3

Multiple Choice

_____ involves creating,maintaining,and enhancing long-term relationships with customers that result in exchanges of information.

• A) Market exchange
• B) Strategic collaboration
• C) Relationship marketing
• D) Creative partnering
• E) Transactional marketing

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Definitions:

Goods and Services

Goods and services encompass the tangible products and intangible offerings that fulfill the needs or wants of consumers, respectively.

Charge Customers

Refers to the process of billing customers for goods or services provided.

Sourcing

The process of identifying, evaluating, and contracting with suppliers of goods and services.

Business Processes

The series of steps or activities undertaken by a company to produce a product or service, often involving multiple departments and stages.