When Used to Determine How to Allocate Funds for Advertising,the

question 47

Multiple Choice

When used to determine how to allocate funds for advertising,the _____ method has three steps-defining objectives,determining strategy,and estimating cost.

• A) unit-of-sales
• B) share-of-market/share-of-voice
• C) percentage-of-sales
• D) percentage-of-profit
• E) objective/task

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Definitions:

Online Shopping

The act of purchasing products or services over the Internet, typically through websites or applications.

Sensory Elements

Components or factors that engage the five senses (sight, smell, sound, taste, and touch), used in various designs and experiences to enhance perception and interaction.

Scrambled Merchandising

A retail strategy where a store sells products unrelated to its primary line of business, broadening its appeal to customers.

Cross-merchandising

A retail strategy that involves displaying or suggesting complementary products from different categories to encourage additional purchases.