A Regional Utility Company Needs to Change Consumers' Perceptions of Its

question 142

Multiple Choice

A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment.Which of the following strategies would best allow the company to accomplish this goal?

• A) Contraction of the number of services offered by the utility company
• B) Adding new services to its product line
• C) Repositioning
• D) Disintermediation
• E) Use of product cannibalization