Adding Additional Products to an Existing Product Line in Order

question 52

Multiple Choice

Adding additional products to an existing product line in order to compete more broadly in the industry is referred to as:

• A) product line extension
• B) product modification
• C) planned obsolescence
• D) repositioning
• E) cannibalization

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Definitions:

Sweet Flavors

A taste sensation that is pleasingly sugary and is one of the five basic tastes.

Taste Preference

An individual's predisposition towards liking or disliking certain flavors and foods.

Piaget's Stages

A theory of cognitive development that outlines how children progress through four stages: sensorimotor, preoperational, concrete operational, and formal operational.

Cognitive Development

The process by which individuals learn and develop mental processes used for thinking, understanding, reasoning, and problem-solving throughout their lives.