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Nestlé When Consumers Think of Nestlé, They Probably Think of Chocolate

question 98

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Nestlé
When consumers think of Nestlé, they probably think of chocolate. Historically, though, Nestlé's confectionary business is its weakest area. Based in Switzerland, it is the world's largest food company, with a brand arsenal of Nescafé, Jenny Craig, Perrier, Purina, and PowerBar, just to name a few of its 30 product lines. Nestlé is hoping to become the "world's leading health, nutrition, and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart, bone, gut, and other health. Nestlé wants consumers to see chocolate as a pharmaceutical product rather than just a treat. Part of this new focus includes streamlining the product mix by selling underperforming items or lines that do not fit its new direction. Critics claim that this new focus could hurt the company's existing brands if the new products fail. Additionally, it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company.
-Refer to Nestlé.Some of Nestlé's products include bottled water,candy,and coffee,which would be classified as what type of consumer products?

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Definitions:

Mission Statement

An official abstract outlining the goals and principles of a corporation, entity, or person.

Achievements

Significant accomplishments or milestones reached through hard work or effort, often marked by success or the attainment of an objective.

Goals

Specific objectives or targets set by an individual or organization aiming to achieve within a certain timeframe.

Workers' Compensation

A form of insurance providing wage replacement and medical benefits to employees injured in the course of employment.