_____ Provides the Advertiser with Useful Guidelines for Future Advertising

question 91

Multiple Choice

_____ provides the advertiser with useful guidelines for future advertising by evaluating the effectiveness of an individual ad or an entire ad campaign after it runs.

• A) Pretesting
• B) A trailer test
• C) A clutter test
• D) Posttesting
• E) A galvanometer

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Definitions:

Consolidated Balance

Refers to the presentation of assets, liabilities, and equity in a single balance sheet that combines the financials of a parent company with its subsidiaries.

Parent

In corporate finance, refers to a company that holds a controlling interest in one or more subsidiary companies.

Subsidiary

A corporation that is governed by another corporation, referred to as the parent company, by possessing over 50% of its voting shares.