Before Beginning an Advertising Campaign for Its New Snickers Charged

question 71

Multiple Choice

Before beginning an advertising campaign for its new Snickers Charged candy bar,the Mars Company had to determine if the product's 60 milligrams of caffeine would lead to initial purchases and brand loyalty.Before developing the creative strategy and the media strategy for the new candy bar,Mars most likely had to conduct research on

• A) the product concept.
• B) media selection.
• C) promotion methods.
• D) messaging formats.
• E) the message element.

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Definitions:

Marijuana Use

The act of consuming cannabis, which can vary in form from smoking, vaping, to edible products, for recreational or medicinal purposes.

Cognitive Consequences

Refers to the outcomes on mental processes such as thinking, memory, and problem-solving due to certain events or experiences.

Health Consequences

The outcomes or results of a particular health condition, lifestyle, or intervention on an individual's well-being.

Recreational Drugs

Substances consumed for their psychoactive effects, typically not for medical purposes or necessity, but for enjoyment or leisure.