Which of the Following Would Most Likely Involve Testing Ad

question 81

Multiple Choice

Which of the following would most likely involve testing ad slogans prior to production?

• A) advertising strategy research
• B) creative concept research
• C) storyboard testing
• D) posttesting
• E) pretesting

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Definitions:

Multiple Products

Offering a range of different goods or services within a business's portfolio to cater to various customer preferences or market segments.

Multiple Market Segments

The practice of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups with similar needs or characteristics.

Geographic Markets

Market segments defined by geographic areas where customers share similar needs and characteristics.

Increased Sales

An upward trend in the quantity of products or services sold, indicating growth in revenue for a business.